The beloved mukbang YouTuber, Heebab, with 1.63 million subscribers, brings her nostalgic memories of Jeju into a unique food lineup. Inspired by Heebab's youthful and vibrant image, ‘Heebab (HEEBAB) Foods’ delivers Korea's best flavors, crafted with care and embodying her cherished experiences from Jeju. Heebab actively participated in the entire process of branding, product planning, manufacturing, and marketing.
Made with 100% Jeju pork loin and premium natural mozzarella cheese from Germany, this pork cutlet is fried in olive oil and frozen using the CAS method. Available in customizable sizes (120g / 180g), it can be conveniently prepared in an air fryer or microwave without any complicated steps.
A fusion of K-Food’s iconic tteokbokki and Heebab’s touch!
Explore various options like Bobby Tangerine Tteokbokki, which allows you to adjust the spice level, Heebab Fish Cake Dumpling Noodle Tteokbokki with a chewy texture, or the easy-to-enjoy Heebab Cup Tteokbokki (Spicy & Sweet / Rose). Discover the flavors Heebab has curated just for you!
Indulge in the refreshing taste of Jeju’s local fruits such as tangerines, hallabong, and green tangerines.
Bobby Juice (frozen) and the Tangerine & Hallabong Heebab Juice are made purely with Jeju-grown fruits using NFC (Non-From Concentrate) pressing technology, offering the genuine taste of fresh juice without any added water or preservatives. The Heebab Green Tangerine Ade, made with 100% green tangerines, can be enjoyed on its own or mixed with other beverages for a delightful experience.
HEEBAB X TOYOCURRY
A collaboration between Heebab and the renowned Gangnam restaurant, Toyocurry, has resulted in a healthy, low-calorie curry. Made with over 70% tomatoes and containing only one-third of the calories of regular curries, it’s a popular choice among dieters. Available in both mild and spicy flavors to suit your preference.
Bobby Big Pork Loin Cutlet (180g)
Bobby Big Pork Loin Cutlet Bobby Big Pork Loin Cutlet (180g)
Bobby Big Cheese Cutlet (180g)
Bobby Big Cheese CutletBobby Big Cheese Cutlet (180g)
Bobby Tangerine Tteokbokki
Bobby Tangerine TteokbokkiBobby Tangerine Tteokbokki
Tangerine & Hallabong Heebab Juice (NFC)
Tangerine & Hallabong Heebab JuiceTangerine & Hallabong Heebab Juice (NFC)
Heebab Green Tangerine Ade
Heebab Green Tangerine AdeHeebab Green Tangerine Ade
Heebab Kimbap (Burdock & Tofu) โ Vegan, Frozen
Heebab Kimbap (Burdock & Tofu)Heebab Kimbap (Burdock & Tofu) โ Vegan, Frozen
Heebab Fish Cake Dumpling Noodle Tteokbokki
Heebab Fish Cake Dumpling Noodle TteokbokkiHeebab Fish Cake Dumpling Noodle Tteokbokki
Heebab Bobby Jeju Black Pork Boneless Jokbal
Heebab Bobby Jeju Black Pork Boneless JokbalHeebab Bobby Jeju Black Pork Boneless Jokbal
Heebab Bobby Spicy Black Pork Boneless Jokbal
Heebab Bobby Spicy Black Pork Boneless JokbalHeebab Bobby Spicy Black Pork Boneless Jokbal
Bobby Olive Oil Cutlet
Bobby Olive Oil CutletBobby Olive Oil Cutlet
Heebab Spicy & Sweet Cup Tteokbokki
Heebab Spicy & Sweet Cup TteokbokkiHeebab Spicy & Sweet Cup Tteokbokki
Heebab Rose Cup Tteokbokki
Heebab Rose Cup TteokbokkiHeebab Rose Cup Tteokbokki
Heebab Bobby Jeju Pork Loin Cutlet (TV home shopping best-seller)
Heebab Bobby Jeju Pork Loin CutletHeebab Bobby Jeju Pork Loin Cutlet (TV home shopping best-seller)
Heebab Bobby Jeju Cheese Pork Loin Cutlet (TV home shopping best-seller)
Heebab Bobby Jeju Cheese Pork Loin CutletHeebab Bobby Jeju Cheese Pork Loin Cutlet (TV home shopping best-seller)
Heebab X Toyocurry (Mild) Tomato Curry โ Collaboration with Gangnamโs famous Toyocurry restaurant.
Heebab X Toyocurry (Mild) Tomato Curry Heebab X Toyocurry (Mild) Tomato Curry โ Collaboration with Gangnamโs famous Toyocurry restaurant.
Heebab X Toyocurry (Spicy) Tomato Curry โ Collaboration with Gangnamโs famous Toyocurry restaurant.
Heebab X Toyocurry (Spicy) Tomato Curry โ Collaboration with Gangnamโs famous Toyocurry restaurant.Heebab X Toyocurry (Spicy) Tomato Curry โ Collaboration with Gangnamโs famous Toyocurry restaurant.
Food & Beverage – Branded Item
Heebab’s ‘Rice Company’ and Withillike, a company specializing in product manufacturing, marketing, and distribution, have announced a strategic partnership, with Wewillike acquiring a stake in Heebab’s venture. Efforts are underway to increase the market presence of Heebab’s ‘Bobby’ brand in Korea, with expansion into the Middle Eastern market on the horizon.
Gongmyungjeon is a startup competition hosted by Gongmyung Partners. We triumphed over numerous competitors, earning the highest votes and attention from investors.
Withllike champions "Brand Entertainment" services, integrating influencers, K-content, and products to create captivating branding experiences. By overcoming the challenges of marketing and distribution in manufacturing, and improving the integrity of MCN models typically limited to flash sales, Wewillike’s innovative business model has reshaped the landscape.
Heebab’s ‘Bobby’ brand set a record-breaking 3.5 billion KRW in sales within just one hour during its TV home shopping debut, achieving the highest sales in the shortest time.
The Center of the Middle Eastern, African, and European markets. With official Halal certification, 'Heebab Kimbap' is ready for widespread distribution across the Middle East.
Currently available in Singapore (E-Mart24, Goryeo Mart) and set to launch in Vietnam and Malaysia by August 2024. These partnerships are part of ongoing collaboration with Jeju’s ASEAN Plus Alpha policy.
The origin of the global Kimbap phenomenon.
'Heebab Kimbap' is fully certified for export to the U.S. and is poised to enter Costco, with plans to export over 50 containers monthly upon contract signing.
Startup Bay focuses on identifying and nurturing promising startups, securing government grants through support programs, and creating new job opportunities, while supporting local startups in expanding globally. With SONIC E&M’s media and tourism efforts receiving increasing investment from Jeju Special Self-Governing Province, its anticipated entry into Seogwipo’s Startup Bay could unlock numerous benefits.
ใป Promotion of products and content from Gimnyeong Haenyeo Village
ใป Collaboration for the entry of Jeju-based venture companies into Arab countries
ใป Joint development and promotion of Jeju’s agricultural products
Plans are underway to create tourism packages linking Jeju and the Middle East.
SONIC E&M
Seoul Office : 7, Yeongdong-daero 116-gil, Gangnam-gu, Seoul, Republic of Korea
Jeju Office : 25, Seohonam-ro, Seogwipo-si, Jeju-do, Republic of Korea
©SONIC E&M. All Rights Reserved & Designed by saleswell
SONIC E&M
Seoul Office : 7, Yeongdong-daero 116-gil, Gangnam-gu, Seoul, Republic of Korea ใ ฃ office@sonicenm.com
Jeju Office : 25, Seohonam-ro, Seogwipo-si, Jeju-do, Republic of Korea
©SONIC E&M. All Rights Reserved & Designed by saleswell
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